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SELCO Hires Creative Company for Marketing Services FOR IMMEDIATE RELEASE February 24, 2005 MCMINNVILLE, OR: SELCO Community Credit Union of Eugene, Ore., has hired McMinnville-based Creative Company for ongoing branding and marketing services. SELCO (Service Employees of Lane County) Community Credit Union is one of the leading providers of financial services in Lane, Linn, Deschutes, Benton, Marion and Polk Counties. SELCO management brought Creative Company on as the agency of record to develop an overall marketing strategy that will be carried out in a wide variety of marketing tools. Creative Company will update the credit union’s brand identity and coordinate a series of campaigns to support SELCO’s home equity loans, auto loans and the opening of a new branch in Salem. “It’s easy to bring out the best in a client like SELCO,” said Creative Company president and founder Jennifer Larsen Morrow. “The people are great, and the service is exceptional! We are eager to make their brand equally outstanding.” Creative Company’s John-Paull Davidson will manage the account. “As an ex-Emerald City resident, I became familiar with SELCO when I lived in Lane County several years ago,” Davidson said. “I am eager to work with them to update their brand and to support their expansion into other communities in Oregon.” The first large project will be the introduction of SELCO into the Salem market. Creative Company will develop on brochures, direct mail pieces and advertisements for this branch opening. Established in 1978 in Salem, Ore., Creative Company relocated to McMinnville in January of 2001. Since 1978, Creative Company’s work in marketing and branding has achieved exceptional results for food-product manufacturers and marketers, financial-services companies, professional-services firms, universities and colleges, and manufacturing companies across Oregon, Washington, California, and Hawaii. Clients include Salem Hospital, the fifth largest hospital in Oregon; Linfield College, a four-year liberal-arts college; Western Oregon Waste, a refuse and recycling company serving three counties in Oregon; Schreiner’s Iris Gardens, the world’s largest grower of Bearded Iris; and King Estate, one of Oregon’s premier wineries. Date: March 9, 2005 |
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