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Tourism Spending Increases in Salem & Mid-Willamette Valley for Sixth Consecutive Year

Wednesday, June 1, 2016   (0 Comments)
Posted by: Elizabeth Peters
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Travel Oregon confirmed that 2015 was Oregon's travel industry’s sixth consecutive year of accelerated growth and economic impact, reaching new heights in revenues for the state.


Independent findings by Dean Runyan Associates indicate that travel-related spending increased by nearly $500 million last year to achieve a record $10.8 billion in revenues. The Gross Domestic Product of the travel industry was $4.3 billion in 2015. 

Marion & Polk Counties (the Salem MSA) experienced year-over-year growth as well. The report found:

  • Visitors to the Salem/Mid-Willamette Valley generated $553.2 million in revenue in 2015 as compared to $548.2 million in 2014.
  • Travel-generated employment increased 3% over the prior year, resulting in 6,450 travel industry jobs across Salem and Marion & Polk counties (an increase of 200 jobs).
  • Travel-generated tax in the Salem/Mid-Willamette Valley region generated $19.9 million (gas tax and lodging tax).
  • The region hosted 2.4 million visitors who generated 6.4 million overnight stays.

“All of the economic indicators have reached record-setting levels for the region,” said Angie Morris, president and CEO of Travel Salem. “Tourism benefits the entire Mid-Willamette Valley through healthy job creation, vibrant quality of life and innovative product development that creates a premier destination.”

For detailed information regarding Travel Oregon’s Travel Impact report visit:

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