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Creative Company receives award for Salem Convention Center advertising design

Friday, June 5, 2015   (0 Comments)
Posted by: Elizabeth Peters
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Creative Company was recently recognized by the prestigious Summit International Awards for print advertising created for Salem Convention Center. Out of more than 5000 entries from 24 countries, the firm earned a Bronze Summit Creative Award in the Advertising Redesign category.


The full page ad is designed to focus attention on one downtown block as the place to “wine dine meet greet play stay” in the mid-Willamette Valley. The block between Liberty Street and Commercial Street in Salem, Oregon includes Bentley’s Grill, the Grand Hotel and the Salem Convention Center.


The ad represents almost a year of partnership between Creative Company and Salem Convention Center. Creative Company has worked with Donna Earley, Director of Sales and Marketing for the Center, to focus on the core features offered to target clients—from the size of the venue to location, flexible space, technology and attentive staff. Previously, ads, website, and other collateral centered on the venue’s green attributes, without communicating the specific details that make Salem Convention Center unique.


“Our team is thrilled to guide the evolution of advertising and communications for the Convention Center. It’s always satisfying to earn awards. But it’s even better when our clients are delighted with the results we deliver,” said Jennifer Larsen Morrow, president of Creative Company.


For more than 21 years, the Summit International Awards (SIA) organization has been dedicated to furthering excellence in the marketing communications industry. The Summit Creative Awards recognize agencies with revenue less than $30 million. Entries go through a blind judging process by a committee of 24 judges from 6 different countries.


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